GUCCI UNVEILS THE LATEST CHAPTER OF BEAUTY AND THE BAG CAMPAIGN WITH VITTORIA CERETTI

Gucci continues its Beauty and the Bag campaign with a new chapter starring model Vittoria Ceretti and the Jetset GG Marmont handbag.

Photographed by Mert and Marcus, the campaign presents the Jetset GG Marmont in an all-white look, highlighting the bag’s distinctive silhouette, soft construction and signature details.

Reimagining one of the House’s iconic designs, the Jetset GG Marmont features the archival Double G emblem, inspired by Gucci’s heritage and the initials of its founder, Guccio Gucci. Paired with the signature Web detail, the design brings together two recognisable House codes in a contemporary interpretation of a timeless silhouette.

This latest chapter follows previous campaign stories featuring Kate Moss with the Borsetto, Emily Ratajkowski with the Giglio, and NINGNING of aespa with the Paparazzo, celebrating the enduring appeal of Gucci’s handbags.

Visit Gucci at Multrees Walk in Edinburgh to discover the House’s latest collections.