First created in 1896 by Georges Vuitton as tribute to his father, the Monogram
has become one of the most recognisable icons until today – an emblem of savoir-faire,
travel heritage, and enduring elegance that continues to transcend generations.
This dedicated pop-up resonates even more deeply as London was chosen
by Georges-Louis Vuitton for the House’s second store after Paris in 1885, marking
the very first international expansion of Louis Vuitton.
Through immersive rooms dedicated to the Speedy, Keepall, Noé, Alma, and Neverfull,
the House’s most iconic styles, each room of the Louis Vuitton Hotel celebrates the history
and heritage of the bag as an accessory as well as a cultural artifact – masterpieces
of craftmanship that have accompanied generations of travellers, creatives
and collectors. From the Keepall Lobby to Bar Noé, Speedy room to the Café Alma
and more, every corner of the townhouse is designed to bring the Monogram and
Art of Travel to life in unexpected ways. A dedicated Care Services area further reinforces
the House’s savoir-faire ethos, enabling guests to bring their beloved Louis Vuitton pieces
for a restorative short stay at the Hotel to ensure their treasured icons endure
for generations to come. This experience is further enhanced by exclusive
personalisation services, including the hot-stamping of distinctive patches available
solely at the Louis Vuitton Hotel, allowing each piece to become truly one of a kind.
A true celebration of the iconic Monogram, the townhouse offers an immersive
exploration of heritage and savoir-faire, highlighting the Monogram as a cultural icon.
The Louis Vuitton Hotel opens on Friday 24th April and will remain open for two months.
Louis Vuitton Hotel
Keepall Lobby
Guests enter the Louis Vuitton Hotel through the Keepall Lobby, an expression of the Keepall
style first introduced in 1930. The Keepall’s ingenious foldable design signalled a new
chapter in the Art of Travel, ensuring every adventure, from check-in to souvenir-filled
return, is effortlessly elegant. Created in durable Monogram canvas with reinforced
leather handles, the Keepall was designed to withstand years of adventure while
retaining its innate sense of chic. Over the decades, the Keepall has continued to evolve
through exceptional editions and collaborations, and it remains the purest embodiment
of Louis Vuitton’s enduring ideal of the Art of Travel.
Café Alma
Climb the townhouse’s majestic staircase to embrace Parisian allure and step into
the world of the Alma on the first floor’s Café Alma. lntroduced in 1992 and named
after the Place de l’Alma in Paris, the Alma became a symbol of the city’s refined
modernity. Its gracefully structured silhouette and bold, architectural lines drew
inspiration from the Art Deco movement, echoing the geometric precision
and decorative purity that defined 1930s design. Like Paris itself, the Alma endures
as a study in proportion and poise: classic yet forever current, its quiet confidence
as timeless as the Monogram that adorns it.
Open Monday to Saturday, Café Alma, presents two dining experiences,
the Café Alma Set and Afternoon Tea at Café Alma. Available from 11am to 3pm,
the Café Alma Set presents a two-course Déjeuner while L’Instant Champagne
and L’Instant Sucré serves champagne, coffees, teas and cake respectively.
Guests can also enjoy a delectable Afternoon Tea for two between 3pm and 7pm.
Speedy Room
Check-in to the second floor’s Speedy Room for the complete Speedy experience,
featuring a cosy, light-filled hotel room adorned with iconic Speedy bags. Designed
in the early 1930s, the Speedy was conceived as an expression of modernity,
reflecting the limes growing fascination with speed, movement, and the freedom
of travel. Created alongside the Keepall, it shared the same spirit of innovation
that defined a generation always on the move. Both classic and continually reimagined,
the Speedy embodies Louis Vuitton savoir-faire – exquisitely crafted, light in hand,
and forever in motion.
Speedy P9 Safe Room
Alongside the Speedy Room, guests can venture into the Speedy P9 Safe Room,
drenched in metallic gold. The Speedy P9, a visionary reinterpretation of the classic
Speedy by Men’s Creative Director Pharrell Williams, masterfully blends 1930s
heritage with cutting-edge style. ln the Speedy P9 Safe Room, guests experience
the unparalleled artistry of the Speedy P9, in which 180 meticulous steps
and Louis Vuitton’s extraordinary savoir-faire elevate this icon to new heights.
Neverfull Gym
Dedicated to the classic carry-all through a playful lens, the Neverfull Gym completes
the top-floor of the Hotel. lntroduced in 2007, the Neverfull quickly became an emblem
of contemporary elegance, its very name a promise of abundance, versatility,
and ease. First created in Monogram canvas, the Neverfull distilled over a century
of savoir-faire into a bag of extraordinary lightness and strength. Weighing just
800 grams yet capable of carrying up to 100 kilograms, it is the perfect synthesis
of resilience and refinement. ln a nod to the bag’s origins, the Neverfull Gym features
a whimsical, mirrored weight rack area.
Bar Noé
The lower-ground floor unearths the Bar Noé, an intimate champagne bar that pays
tribute to the origins of the bag’s design. Created in 1932 at the request of a champagne
producer, the Noé began as a simple yet brilliant idea: a bag to carry five bottles
of bubbles – four upright and one inverted in the centre. With its supple leather
construction, rounded base, and drawstring closure, the Noé transformed practicality
into poetry, embodying Louis Vuitton’s gift for turning everyday needs into timeless
elegance. The distinctive bucket-shaped design, now reimagined for the modern era,
continues its legacy of holding a whole world of objects, blending timeless heritage
with contemporary style.
Blending Parisian elegance with contemporary London energy, Bar Noé is an intimate
champagne and cocktail bar celebrating the Spirit of Travel and craftsmanship
at the heart of the Louis Vuitton Hotel. By day, guests are invited to enjoy a crisp flute
of champagne. As evening falls, in partnership with London’s iconic KOKO, Bar Noé
transforms into a vibrant Mayfair destination, featuring some of the city’s best vinyl
DJs on Thursday, Friday, and Saturday nights
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