Strathberry has unveiled a new expression of tartan, inspired by its Edinburgh roots and the landscapes that surround Scotland’s capital.
Part of the brand’s From Scotland, With Love campaign, the newly launched Strathberry Tartan reimagines one of Scotland’s most iconic patterns through a contemporary lens. Drawing inspiration from the architectural lines of Strathberry’s Edinburgh townhouse on Melville Street and the rich tones of the Scottish landscape, the design reflects the brand’s enduring connection to place, heritage and craftsmanship.
The campaign captures Strathberry Tartan in motion, celebrating both sweeping countryside vistas and quieter everyday moments, while showcasing a fresh interpretation of a timeless Scottish classic.
Visitors can also discover the story behind the design’s creation, including its production at the renowned Alex Begg mill in Ayr, where the artistry of Scottish textile-making continues to thrive.
Discover the new collection in-store at Strathberry, Multrees Walk.
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