Victory Travels in Louis Vuitton: the House enters the second year of its Official Partnership with Formula 1

Paris, March 3rd 2026 – To mark the start of the 2026 Formula 1® season, Louis Vuitton
is presenting the second edition of its Official Partnership, announced in 2025.

For this new season, the House strengthens its commitment to celebrating the greatest
sporting triumphs through its signature ’Victory Travels in Louis Vuitton’, perpetuating
a unique heritage that combines creation and innovation at the highest level of competition.

Louis Vuitton collaborated with Formula 1® on the traditional pre-season launch image,
featuring all 22 drivers across 11 teams, which was captured in Bahrain during the
sport’s testing sessions ahead of the FORMULA 1 QATAR AIRWAYS AUSTRALIAN
GRAND PRIX 2026 in Melbourne, which starts the season on 6 March. The ultimate
crowning achievement of the sport, the trophy, is presented in its Louis Vuitton Trophy
Trunk and represents the culmination of every driver’s lifelong dream – to become a
Formula 1® World Champion.

Over the course of the 2026 season, Louis Vuitton will journey alongside
the Championship for each of the Grand Prix trophy ceremonies, with 24 Louis Vuitton
Formula 1® Trophy Trunks. In line with this commitment, the House is consolidating
its presence by becoming the Title Partner for the FORMULA 1 LOUIS VUITTON
GRAND PRIX DE MONACO 2026, marking a defining new chapter in its storied
history with the Principality and the automotive world. Moreover, the creative universe
specially designed for this partnership and inspired by the speed of Formula 1 cars will
once again be reflected across all tracksides this season.

Since 2021, the relationship between the House and Formula 1® has flourished
through a partnership with the Automobile Club de Monaco™, shaped by the creation
and presentation of the Formula 1 Grand Prix de Monaco™ Trophy Trunk between
2021 and 2024. As Formula 1® now brings together a global audience of hundreds
of millions of fans, Louis Vuitton remains at the very heart of the Championship’s most
emblematic moments, ensuring that each victory forms an integral part of House
tradition and savoir faire. Its automotive heritage has come to the fore since the 1990s
through the Louis Vuitton Classic Run, rallies organised by the House which in 2006
became the Louis Vuitton Classic and Design Awards.

The 2026 season ushers in a new era for Formula 1® with the next generation
of regulations, which will welcome smaller and lighter cars to the track, with new power
units, a hybrid engine run on advanced sustainable fuel, and a new style of racing that
puts the driver centre stage. 2026 will also welcome two new teams to the grid
– Cadillac Formula 1 Team and Audi Revolut F1 Team (following Audi’s acquisition
of Sauber) – while Honda is now partnering with Aston Martin on supplying its power
unit, and Ford is working with Red Bull on theirs. Also new for the season will
be Madrid joining the calendar for its first Grand Prix between 11-13 September.

Visit the Louis Vuitton website to find out more or view Louis Vuitton Multrees Walk store opening times